Welcome Kroger Employees!

Welcome Kroger Employees!

Southwest Financial was established for Kroger Associates by Kroger Associates. We are a digital, not-for-profit financial cooperative.

Why Join Southwest Financial?

As a Kroger Associate, you’re eligible to join Southwest Financial— a full-service not-for-profit financial cooperative founded by Kroger Associates for Kroger Associates. You’ll enjoy exclusive member benefits, lower loan rates, higher savings returns, and personalized service designed to help you achieve your financial goals.

What makes us different from other financial institutions?

Our Team! 

We pride ourselves by offering personalized service and financial guidance tailored to your unique needs, with a focus on building long-term relationships.

Our Loans! 

We aren’t afraid to say yes – regardless if you have perfect credit or some credit challenges. We want to be your partner in your financial journey.

Our Services! 

We offer all of the services of a big bank without all of the unnecessary fees and service charges. In fact, if we make a profit, we share that profit with our members. Since 2015, we have given over $6 million in cash to our members!

How to Join

Becoming a member is easy! As a Kroger associate, you’re already eligible.

Open your account today and start saving! Use promo code ADD50 and we will make your initial deposit of $25 PLUS an additional $50 deposit after your first direct deposit!

Get Paid to Refer a Coworker of Family Member

Receive a referral bonus when you refer your coworkers and immediate family members and they open an account. Your name must be listed on the Referred By section on the application.

Have questions or want to schedule an orientation? Contact your dedicated Onboarding Specialist, Crystal Tingley, at 214-580-9922 or [email protected].